Seth Godin is a really good marketer.

But man does he not understand much about physics. In a recent post about marketing one's product as "gravity" versus "evolution", he writes:

I'm pretty excited that Yoichiro Nambu, Makoto Kobayashi and Toshihide Maskawa won the Nobel Prize for Physics this year.

The Large Hadron Collider at CERN turned on last week to much fanfare. It managed to make Google's front page image. Fortunately, they avoided this. It's quite a technical achievement, decades in the making, and the LHC is the "undiscovered country" of experimental particle physics. However, I have mixed feelings about it.